wenn23573836

For days, I’ve been wondering why Jessica Biel was suddenly everywhere. She was stepping out for pap strolls, she went to the Independent Spirit Awards, she was out with Justin Timberlake at the Vanity Fair Oscar party. And now I know why: she’s officially opening her long-gestating restaurant, Au Fudge. Biel started talking about this restaurant years ago, and I feel like it took her a solid three years to open Au Fudge. Meaning, she started this side-project before she even got pregnant with son Silas. But Au Fudge was always conceived as a kid-friendly establishment. It always seemed to me like Biel was trying to cozy up to the Hollywood Sanctimommy crowd, and I have to say… that initial instinct was probably correct. Biel gave an interview to E! News where she panders pretty hard to the moms who just want a comfortable place to eat with their kids.

She panics about taking her son to a restaurant: “Since he’s so little still and I’m still kind of learning how I do it in a very smooth and like elegant way, it’s terrifying. You get to a place, you want to make sure the diners around you are not being bothered, you’re full of anxiety, you’re trying to go as fast as you can—you don’t enjoy it at all. That is exactly what we want to erase from the feeling of a mom, a dad, a family, a nanny, grandparents bringing their grandkids here. It doesn’t matter. We just want you to feel stress free about it and know that they’re playing with things that are safe, that we don’t use chemicals here, that there’s not just a bunch of plastic everywhere and we’ve really tried to think very thoughtfully about your family because it’s our family, too.”

Her plans for Silas’ first birthday: “Honestly we’ve been so busy here—I literally have no idea what we’re doing. He hasn’t had any sort of sugar like that, so I don’t know. I think I probably gotta start thinking about that…I don’t even know if I have the brain power at the moment to do anything other than just get this thing off the ground.”

[From E! News]

I’m happily childfree and I couldn’t care less about kids in restaurants… for the most part. Like, if your kid sits and eats and behaves like a normal kid, there’s no problem. And, like, if it’s a baby and the baby is crying, I feel sorry for the mom and the baby, but at the end the day, it’s a baby and you can’t reason with a baby so why even get mad about it? But I do take issue with bratty older kids in restaurants. Like the seven-year-old who throws a tantrum about french fries or the nine-year-old being rude to the waitress. Take that sh-t to McDonalds. Anyway, it will be interesting to see if Au Fudge is a successful little side project for Biel. I would be interested in learning the price range and menu, because it would help me understand what kind of clientele she’s aiming for. Like, does she want Hollywood moms or does she want just regular working moms or what?

Photos courtesy of Fame/Flynet and WENN.
FFN_KMFF_VANITY_FAIR_1_2272016_51983706
FFN_KMFF_VANITY_FAIR_1_2272016_51983707
wenn23573324
wenn23573836