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For as long as we’ve known Gwyneth Paltrow, she’s been a raging sizeist. She hates overweight people, and she will tell them that their weight gain disappoints her. She’ll say it right to their fat faces. I would argue that the whole reason Goop exists is because of Gwyneth’s creepy obsession with size and weight and thinness. Her message has never been aimed at overweight people though – she’s content to merely suggest that already slender women need to lose some more weight, lest they become…F-A-T. But how much money can CEO Gwyneth make off of pushing pseudoscience onto thin women? It turns out that Gwyneth has just discovered that there’s a whole other market: she could also sell sh-t to women who are NOT thin. GASP.

Gwyneth Paltrow is taking Goop in a more inclusive direction. The actress and CEO’s company has partnered with Universal Standard for a capsule collection of five women’s styles, which will come in sizes 00 to 40. The size-inclusive line was created to push the conversation about inclusivity in a fashion-forward manner, according to Paltrow and Universal Standard’s Polina Veksler and Alexandra Waldman.

“Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that’s linked to sexual health, age, or stress,” Paltrow said in a statement. “I believe we’re stronger if all archetypes are included, and we’re all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces. We’re excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream.”

“Our goal is to bring true inclusivity to every part of the industry,” Waldman added. “For Universal Standard, our mission of fashion freedom shouldn’t be isolated to our brand — we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We’re thrilled to work with Goop to continue manifesting this idea and changing the industry for the better.”

The line launched Tuesday on Goop.com and is available in-store at Goop Lab in New York and Los Angeles. The collection includes five “elegant essentials,” like a wool tuxedo jacket ($335), a brushed-back hi-low dress ($295), a brushed-back jumpsuit ($295), wool cropped trousers ($225) and a wool peacoat jacket ($395).

[From Entertainment Tonight]

I’m imagining how Gwyneth’s little Goop minions tried to persuade her to do this. “You know how there are people larger than a size 8?” *Gwyneth stares off into the distance, with a vague aura of disgust* “Well, we could make clothes – just a small collection – for those bigger-than-size-8 people.” *Gwyneth sighs deeply and tries to think of how many juice cleanses it will take to detox from these negative thoughts* What am I saying? Pretty soon, Gwyneth will give an interview and claim that she *invented* overweight people.

Photos courtesy of WENN.
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