A photo posted by Kylie (@kyliejenner) on Sep 6, 2016 at 4:22pm PDT

Trendsetter and cosmetic queen Kylie Jenner is no stranger to changing up her look, but she’s made a major change by dying her dark tresses platinum blonde. She debuted her new hue earlier this week, hitting the Big Apple for brother-in-law Kayne West’s concert at Madison Square Garden. She also may be showing off her new look at New York Fashion Week, where she’s rumored to be walking the runway for designer Alexander Wang.

The dye job is a bold move for Kylie. The 19-year-old “model” has gone through a lot of different looks and, of course, has chronicled them all on social media, but those looks were much less permanent as most of them involved wigs. In May’s Fresh Faces issue, Kylie told Marie Claire magazine, “I started wigs, and now everyone is wearing wigs. Kim [Kardashian] just used my wig guy last night…I just do whatever I want to do, and people will follow.” It’s sad, but somewhat true – remember the Kylie Lip Challenge?

If Kylie’s legion of followers – who will shell out big bucks for her lip kits and other cosmetics – want to emulate this look, they should be prepared to spend quite a bit of time in the hairdresser’s chair. Kylie documented her “blondening,” which took place on Sunday, on Snapchat. She captioned a pic taken mid-bleach with “All day” and later posted another picture captioned “The pain.” It must have taken some heavy duty bleach to get her dark hair to a platinum shade. I’m blonde (well, I was born blonde, not sure what color I really am anymore) and I get that stinging sensation when I get my roots touched up, so I can only imagine what she was going through. At least she was in good enough spirits to work that puppy dog filter to death on her Snapchat.

Kylie seems to be continuing some sort of family tradition by seeing if blondes really do have more fun. Kim went blonde for Fashion Week last year and sisters Khloe and Kourtney also lightened their locks for a time. In fact, Kylie posted a throwback pic of Kourtney rocking blonde hair to her Instagram last week with the caption, “VIBES”, which make me think this wasn’t a spontaneous decision.

VIBES

A photo posted by Kylie (@kyliejenner) on Sep 1, 2016 at 4:58pm PDT

So, what do you think? I love platinum blonde hair, but I think all of the Kardashian girls look better with dark hair. Blonde hair didn’t appear to do Kourtney any favors, that’s for sure. And platinum blonde is a pain to maintain. I know Kylie has the time and money to do it, but is she going to want to endure the pain? I’m sure she’ll be introducing some new look next week.

Day 2

A photo posted by Kylie (@kyliejenner) on Sep 7, 2016 at 8:00am PDT

Yeezy

A photo posted by Kylie (@kyliejenner) on Sep 7, 2016 at 1:25pm PDT

Embed from Getty Images

Embed from Getty Images

Photo credit: Getty Images